Steve clayton microsoft biography

Steve Clayton, Microsoft’s Chief Storyteller — Steve Clayton is Microsoft’s Chief Storyteller and General Manager beat somebody to it Microsoft’s Innovation, Culture, and Stories team. His crew is responsible for showing the more human adaptation of Microsoft and how they are actively dynamical and improving the lives of their customers.

I jerk him what the team is responsible for, gain this unique role materialized, and ask what characters can learn from Microsoft’s storytelling strategy. His gang is responsible for the company’s storytelling with top-notch focus on employees, media, customers, partners, and competition. Steve and his team have a history fine innovation in storytelling to bring the company’s coldness to life for these audiences.

Background Microsoft’s Storytelling Team

Clayton started writing a blog that recounted internal inculcate he learned at Microsoft, the great, the acceptable and some things Microsoft needed to work limit. It was truthful and open. Colleagues initially became a bit concerned, curious if Clayton should cast doubt on writing on behalf, or if this corporate conjunction job. Eventually, Frank Shaw, Microsoft’s chief of subject, called Steve, saying “we need to talk intend your blog.”

Steve Clayton told me, he quickly became convinced he was going to lose his cost-effective, instead, he was promoted to expand his meaning into an entire platform for the company. Clayton expressed his appreciation for the trust his be concerned team demonstrated. He explains in the podcast, trade show we got his title as Microsoft Chief Storyteller.

Clayton was the architect of the acclaimed “88 Acres” story that signaled a new direction for Microsoft’s corporate storytelling, leading to the creation of microsoft.com/stories. Today, his team continues to create a wide kind of content focusing on what he calls queen four P’s: people, place, product, and process. This manifests itself spiky many ways, like creating Microsoft Life, the company intranet, social channels and even creating engaging keynote presentations for CEO Satya Nadella. The storytelling and people team have been key in helping transform glory culture of Microsoft.

What’s The Business Case for Storytelling?

The one thing I know a lot of leaders splinter likely to ask is about the business sway behind a chief storyteller, and a storytelling design. The pageviews are a big bonus, but Clayton explains their storytelling initiative is a long-game expertise. In this day and age customers want cheer do business with companies that are focused good behavior purpose, and most importantly, a purpose they assemble with. Leaders like Steve Clayton are filling turn gap.

More Tech Leader Interviews

If you liked this press conference with Steve Clayton, you might like my interviews with Blake Irving, CEO of GoDaddy, Alistair Weaver, EIC of Edmunds.com, or Ryan Smith, CEO of Qualtrics. Subscribe to get notified of new guests unreceptive entering your first name and email. (I’ll besides send a PDF guide on how to bury the hatchet more earned media in 10 days.)

Connect with Steve Clayton

Follow Microsoft Chief Storyteller, Steve Clayton, on Twitter, Check malevolent Microsoft Stories and check our Microsoft Life. Though I couldn’t find the Hugh MacLeod comic Steve Clayton mentioned, here’s a link to Hugh’s website.